Photo :AI-generated. 

October 15, 2025

Anna Murray 

Walmart and OpenAI are collaborating to enable customers and loyalty members to browse and purchase products directly through the generative AI platform ChatGPT. This development exemplifies "agentic commerce in action," where AI moves from being reactive to proactive and from static to dynamic, according to Walmart.

Doug McMillon, President and CEO of Walmart Inc., explained that initiatives like Sparky and this new partnership with OpenAI are helping Walmart create a more enjoyable and convenient shopping experience. The company also claims to leverage AI across every aspect of its operations.

Sam Altman, CEO and co-founder of OpenAI, expressed his excitement about partnering with Walmart, stating that they aim to "make everyday purchases a little simpler." With the use of AI chatbots, the retail giant hopes to surpass Amazon in online sales.